Amazon.com is an international e-commerce company offering online retail, consumer electronics, computing services, digital services and local services like groceries delivered to your door.
Recent industry figures show that Amazon is the leading e-retailer in the United States with close to 178 billion U.S. dollars in 2017 net sales.
Most of the company’s revenues are generated through online sales of electronics and other products.
In the first quarter of 2016, the giant retailer reported more than 310 million active customer accounts around the world.
Amazon’s global reach makes it considered to be one of the most valuable brands worldwide.
With millions of customers, products, and transactions, Amazon has a lot of data on consumer buying habits.
Internal data shows that even just one customer review drives immediate and measurable sales results: an indexed increase of 78% more average orders with 20% less traffic.*
This is a staggering number straight from the largest retailer in the world.
If just 1 review can increase average orders by 78% with less traffic, how much do you think online reviews will help your business?
*Source: Amazon Internal Data